Any resulting features and timing of release of such features as determined by Oracle’s review of Moat’s product roadmap are at the sole discretion of Oracle. Publishers and advertisers are relying more and more on marketing technology firms for assistance with customer data analysis. “With the Moat acquisition, Oracle Data Cloud now offers brands and publishers a full suite of targeting and measurement solutions to improve the outcome of virtually every type of digital advertising campaign.” It is with great enthusiasm that we join forces with Oracle Data Cloud. Other names may be trademarks of their respective owners. “With the Moat acquisition, Oracle Data Cloud now offers brands and publishers a full suite of targeting and measurement solutions to improve the outcome of virtually every type of digital advertising campaign.” It is with great enthusiasm that we join forces with Oracle Data Cloud. Oracle has announced its acquisition of Moat, an AdTech company that provides cloud-based digital measurement and analytics. The latter capability had previously been secured by, say, ad attribution via Oracle’s Datalogix acquisition, but now it is boosted by Moat. Moat’s technology allows publishers and advertisers to track and measure their online ads. On April 18, 2017, Oracle announced that it has signed an agreement to acquire Moat, the fastest-growing digital measurement cloud company. Oracle will pay more than $850 million to acquire Moat, a company that tracks digital ads, according to a person familiar with the deal. At our core, we believe there is an opportunity to fundamentally improve marketing and storytelling by brands and publishers through better data and analytics.”. In April, Oracle bought Grapeshot, which scans web pages for ad-oriented brand safety. Any such statement may be influenced by a variety of factors, many of which are beyond the control of Oracle or Moat, that could cause actual outcomes and results to be materially different from those projected, described, expressed or implied in this document due to a number of risks and uncertainties. Use synonyms for the keyword you typed, for example, try “application” instead of “software.”. Mayfield + Moat: Getting SaaSy The closing of Oracle’s acquisition of Moat marks a new phase of the journey for the founding team of Jonah and Noah Goodhart and early team member Aniq Rahman. 26/04/17 / news Deconstructing: Moat Acquired by Oracle. You are cautioned to not place undue reliance on forward-looking statements, which speak only as of the date of this document. Any such statement may be influenced by a variety of factors, many of which are beyond the control of Oracle or Moat that could cause actual outcomes and results to be materially different from those projected, described, expressed or implied in this document due to a number of risks and uncertainties. When used in this document, the words “anticipates”, “can”, “will”, “look forward to”, “expected” and similar expressions and any other statements that are not historical facts are intended to identify those assertions as forward-looking statements. Oracle (NYSE: ORCL) is to acquire Moat, a NYC-based digital measurement cloud company. Oracle has made another acquisition in the digital marketing space to boost its cloud services, this time announcing an agreement to buy ad measurement firm Moat. The combination of Oracle and Moat will connect data to consumer attention for better media experiences and business outcomes. LUMA advised Moat on its sale to Oracle (NYSE: ORCL). The amount of the deal was not disclosed. With the Moat acquisition, Oracle Data Cloud now offers brands and publishers a full suite of targeting and measurement solutions to improve the outcome of virtually every type of digital advertising campaign.”, “It is with great enthusiasm that we join forces with Oracle Data Cloud,” said Jonah Goodhart, CEO and Co-Founder of Moat. Moat will remain an independent platform within Oracle Data Cloud, providing trusted measurement, analytics, and intelligence to the … Founded in 2010, Moat helps advertisers and publishers measure whether people see and interact with online ads. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. Deal terms were not disclosed. Neither Oracle nor Moat is under any duty to update any of the information in this document. More From Transactions. Founded in 2010, Moat has raised $67.5 million to date in four rounds from investors. Oracle today announced that it has signed an agreement to acquire Moat, the fastest-growing digital measurement cloud company. In April of last year, it bought ad verification and measurement service Moat. We suggest you try the following to help find what you’re looking for: On April 18, 2017, Oracle announced that it has signed an agreement to acquire Moat, the fastest-growing digital measurement cloud company. Oracle offers a comprehensive and fully integrated stack of cloud applications and platform services. Last year Oracle only acquired five companies, its fewest in more than a decade. The NetSuite purchase is the second-largest in Oracle history, and marks the company’s sixth acquisition this year. Oracle just announced that it has acquired ad measurement company Moat. It is intended for information purposes only, and may not be incorporated into any contract. The transaction has closed. Moat acquired by Oracle. For more information about Oracle (NYSE:ORCL), visit www.oracle.com. Moat engineers set their own hours and have state-of-the-art stand-up desks with top-tier equipment. Oracle will acquire digital measurement firm Moat extending its marketing and data clouds’ abilities to provide digital advertising analytics to advertising clients and publishers, the company revealed Tuesday. Potential risks and uncertainties include, among others, the possibility that the anticipated synergies of the combined companies may not be achieved after closing, the combined operations may not be successfully integrated in a timely manner, if at all, general economic conditions in regions in which either company does business may deteriorate and/or Oracle or Moat may be adversely affected by other economic, business, and/or competitive factors. Moat will join Oracle Data Cloud, which uses data and analytics to enhance media for leading marketers and publishers. October 2020. acquired by. In the past year, Moat's attention analytics business has more than doubled, according to Eric Roza, senior vice-president and general manager of Oracle Data Cloud. Moat customers and partners: Please use your existing contacts for support, professional services, and sales. May 2017. Moat... | November 26, 2020 Moat will remain an independent platform within Oracle Data Cloud, providing trusted measurement, analytics, and intelligence to the world's largest brands and leading publishers. Moat will join Oracle Data Cloud, which uses data and analytics to enhance media for leading marketers and publishers. Redwood Shores, Calif.—Apr 18, 2017. Neither Oracle nor Moat is under any duty to update any of the information in this document. Potential risks and uncertainties include, among others, the possibility that the transaction will not close or that the closing may be delayed, the anticipated synergies of the combined companies may not be achieved after closing, the combined operations may not be successfully integrated in a timely manner, if at all, general economic conditions in regions in which either company does business may deteriorate and/or Oracle or Moat may be adversely affected by other economic, business, and/or competitive factors. This is a listing of Oracle Corporation's corporate acquisitions, including acquisitions of both companies and individual products.. Oracle's version does not include value of the acquisition.. See also Category:Sun Microsystems acquisitions (Sun was acquired by Oracle). The combination of Oracle and Moat will connect data to consumer attention for better media experiences and business outcomes. Through this acquisition, Moat will join Oracle Data Cloud and connect data to consumer attention for better media experiences and business outcomes. Try one of the popular searches shown below. On April 18, 2017, Oracle announced the acquisition of Moat. It said Moat will remain an independent platform within Oracle Data Cloud. “I am thrilled to welcome CEO Jonah Goodhart and the entire Moat team to Oracle Data Cloud,” said Eric Roza, SVP and GM of Oracle Data Cloud. [Read the release]. What this Moat acquisition means is that Oracle data cloud’s audience targeting and measurement solutions will be strongly complimented with Moat’s expertise in measurement in providing actionable insights. Oracle vient d’annoncer la signature d’un contrat pour l’acquisition de Moat, une firme d’analyse et de suivi des publicités en ligne.Un annonceur qui alloue un certain budget à une campagne s'attend à un retour sur investissement. Multinational computer technology company Oracle has signed an agreement to acquire Moat , a digital measurement cloud company, for an undisclosed sum. Oracle didn’t disclose the purchase price. Use synonyms for the keyword you typed, for example, try “application” instead of “software.”. Oracle announced its acquisition of Moat, a digital measurement firm which measures adverts across major platforms like Snapchat, Facebook, and YouTube. Oracle is currently reviewing the existing Moat product roadmap and will be providing guidance to customers in accordance with Oracle's standard product communication policies. Check the spelling of your keyword search. Delivering campaign solutions that measure viewability, attention, & brand safety across devices including display, video, mobile, and TV. We write clean code in a robust and maintainable way. Try one of the popular searches shown below. This document contains certain forward-looking statements about Oracle and Moat, including statements that involve risks and uncertainties concerning Oracle’s proposed acquisition of Moat, anticipated customer benefits and general business outlook. With the Moat acquisition, Oracle Data Cloud now offers brands and publishers a full suite of targeting and measurement solutions to improve the outcome of virtually every type of digital advertising campaign. The Moat acquisition follows other purchases over the past several months that aim to expand Oracle’s cloud offerings. “With the Moat acquisition, Oracle Data Cloud now offers brands and publishers a full suite of targeting and measurement solutions to improve the outcome of virtually every type of digital advertising campaign.” Goodhart said the team from Moat joins Oracle “with enthusiasm”. Measure their online ads and marks the company ’ s acquisition of Moat: Moat acquired by Oracle its! 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