We focus on sharing thought provoking expertise that promotes an elevated conversation on brand strategy and brand management and fosters community among marketers. First and foremost, the major benefit from this exercise, is that the process allows you to create something new or importantly provides an opportunity to re-position the firm and change or improve any perceptions about the business and its activities that people (customers, staff, suppliers) in the wider world may have. Zeughauser Group is the industry leader in positioning and branding for law firms. A law firm needs a good branding strategy. The Jacob Law Firmâs logo is one of the most memorable logos in the legal industry, ranking alongside our top 10 attorney and law firm branding logos. In the first article in this Digital Marketing for Law Firms series, we focused on your firmâs strategy.Now letâs talk about your law firm brand. From positioning to messaging to the visual brand, we can help you to communicate your expertise & stand out in the midst of a crowded market. It is basically a long term plan which takes a lot of effort or hard work to be accomplished in the competitive environment. ⦠Successfully branded law firms align their business objectives with their targeted clientâs point-of-view and with the firmâs branding strategy. Done right, and with the proper buy-in, branding (or strategizing) helps differentiate your law firm and makes you stand out from the competition. A firm wants to come across to the public as being very sophisticated and high-end. Benefits of Strategic Branding. Our creativity and ability to design our services around your expectations will render you speechless. Each firmâs brand needed to showcase its unique approach and differentiation. At its simplest, a brand is a perception that other people â clients, prospective clients, peers, vendors, potential hires â have about a company or business. Attract clients and stand out from your competition with a solid law firm brand strategy. Things always begin with brand strategy. Company Branding, Personal Branding, Community Development & Management and Blogging. Featuring vibrant colours and amazing graphics, this logo is proof that creativity can lead to magic. Both the law firm and attorney benefit in the form of more business and prospects. Branding Litigation Firms: 5 Law Firm Case Studies. Small Business Partner . ... Marketing and branding. Just as we have witnessed a tremendous forward momentum in the sophistication of law firm marketing over the past five years, so have we seen a significant growth in the incorporation of true branding as the backbone of successful business development strategy. RJS Law Firm . Branding is a tactic. Learn More. Learn More. You pay a fixed fee based on your firm size. Most law firm branding efforts aim to create a reputation within the firmâs target markets for some specific quality by which the firm wants to be ⦠more » Beyond Lawyers: The Future Of Law Firm Branding Our Legal Brand Strategists are skilled in developing compelling and unique legal brands that will grow your law firmâs business. How we do it: Discovery: You complete a set of questions about your firm. Why does your law firm need its individual identity? I thought this was an interesting question. Branding is everything your firm does to communicate its brand in the marketplace. bringing your law firm branding to life Our team of brand design experts is also very experienced in making sure a brand is activated in the right way. But, consciously creating your brand and then making sure all of your marketing efforts and customer interactions are on-brand is better for your law firm in many ways. 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