), but also on various geographic factors, such as climate, cultural preferences, populations, and more. Klook; Klook, one of the fastest-growing travel platform in the East Asia region, is no stranger to the psychographic Segmentation. successful and well-known tools used to determine market segmentation is VALS, which is developed by Strategic Business Insights. Geographic market segmentation can be done based on boundaries such as a country or a specific ZIP code, or based on the type of area with respect to the climate or urbanization. These demographic distinctions inform every part. Behavioral Segmentation based on consumer behavior and situation. And likewise in Mexico, more chilli sauce is used. Geographic segmentation. McDonald’s is the world’s biggest restaurant chain, with over 37,000 restaurants in more than 120 markets. Learning By Example. Examples of Geographic Segmentation Example #1. This is an example of behavior based segmentation. The different demographic segmentation variables with examples. Geographic Segmentation. Examples of geographic segmentation. 3. There are several companies that integrated geographical market segmentation into their advertising and marketing arsenal. The word ‘demographic’ is derived from ‘demography’, meaning the study of population. 5. Demographic segmentation is market segmentation based on various demographic factors, like age, gender, social class, etc. Technographic Segmentation – based on preferred technologies, software, and mobile devices. Geographic Segmentation Example — McDonald’s. McDonald’s illustrates the power of this segmentation strategy. For example, if you want to market Vegemite to Australians, geographic segmentation would allow you to reach people living in Australia, whereas demographic segmentation would select people who are Australian, regardless of which country they … As a result, They segment their target customers according to regions where snow is a regular occurence since customers will find no use for the product in warmer temperatures. Geographic segmentation divides the market on the basis of geography. Psychographic Segmentation Example. Select your respondents. For example, if you’re selling premium online courses for photography, the gender of your audience isn’t as important as their age or income. Some of the most common nuances of behavioral segmentation boil down to when users become customers (acquisition), how they use the app (user journey), how frequently they use the product , and how long they continue to use the product . Example of geographic segmentation. Your potential customers will have different needs based on the geography they are located in. Geographic Segmentation. Geographic segmentation is when a business divides its market on the basis of geography. Geographic Market Segmentation Examples. This type of market segmentation is important for marketers as people belonging to different regions may have different requirements. Psychographic segmentation is the smartest way for companies to stand out and identify the critical needs of customers. Let’s review the most common segmentation criteria. Audience Psychological Needs Segmentation Factors; 2.1. Increase satisfaction: when you cater to a specific type of traveler, you are able to ensure you are providing an amazing experience as you know what they came for. Read on the following geographic factors for market segmentation and learn how you can emulate the following companies’ success or avoid the pitfalls that they have fallen victim of. Age is the most basic … Geographic Target Audience Segmentation Factors: Place of residence (rural, urban). For targeted marketing, communities and even neighborhoods can be specifically used to market as well. Picture a retail clothing company that sells both warm weather and cold weather outdoor gear. They focus on targeting their products only to locations in Canada and Russia. Even local brands can benefit from geographic segmentation. Local businesses may even segment by specific towns or counties. There are a lot of ways to differentiate your target customers based on where they live. Learn with Udacity and Google in our FREE App Marketing course and check out the Tech Entrepreneur Nanodegree program! Here … For example, many businesses might choose to position their brands in particular countries, but not in others. Geographic segmentation involves targeting specific consumer groups according to their geographic locations in national and international levels. Behavioral Segmentation Examples. Psychographic market segmentation is one of the most effective segmentation methods other than demographic segmentation, geographic segmentation, and behavioral segmentation. Demographic Segmentation Explained. Examples of these categorizations are age, race, socio-economic status, geographic location, occupation, and gender. ~ Psychographic segmentation ~ Geographic segmentation ~ Demographic segmentation. Geographic segmentation . Geographic segmentation separates your market based on physical location. It may sound complicated, but with the segmentation examples above, you’ll have a better understanding of how and why customers use this type of segmentation every single day. Geographic criteria This type of segmentation is based on the geolocation of your visitors and is one of the simplest criteria. Geographic segmentation: This organizes people based on location. Geographic segmentation divides a target market by location so marketers can better serve customers in a particular area. When combined with other types of segmentation like behavioral, psychographic, geographic and demographic segmentation starts the procedure by dividing the overarching target customer groups into more manageable sections. For instance, dress up, outlook, and attitudes. Products based on season: Regions such as Canada and Russia, that are cold throughout the year, will see a huge number of warm clothing traders promoting and selling their products. They aim certain clothing lines at specific age ranges, such as a chic fashion line at younger prospects and a more formal and elegant line at older individuals. This type of market segmentation is based on the geographic units themselves (countries, states, cities, etc. For example, partnering with mommy bloggers for a family oriented resort. McDonald’s has introduced burgers with no beef or no pork in it for India. Why Use Geographic Segmentation? Geographic segmentation can be on the national level, be broken down into regions, provinces, states, or counties. This type of market segmentation is important for the marketers as people belonging to different regions may have different requirements. Suppose you have started an online healthy food delivery service. It would make logical sense for this business to geographically segment its target market into two halves based on climate in the southern and northern hemispheres. Market segmentation example for airlines. Due to such targeted selling, it becomes easy for traders to make profits. The definition of geographic segmentation includes gathering and analyzing information according to the physical location of the target customers. They have to be able to afford your courses and age can give you an idea of their willingness to learn a new skill. Knowing that customers are traveling for different reasons, they created their website interface to allow flexibility to select from the destination or things do to (before needing a destination). Different locations carry with them a variety of different preferences and purchase habits, as well as values, beliefs, and experiences—and taking these things into consideration can mean great success with targeting the right market. Psychographic Segmentation – based on personal attitudes, values, interests, or personality traits. Geographic Segmentation Examples. Geographic Segmentation. This type of market segmentation divides people on the basis of geography. For example, a company would probably be able to sell more snow shovels by targeting potential customers who live in snowy areas. Someone living in a wet climate, for example, will purchase more mold and mildew control products than someone living in a desert. Geographical marketing and its close relation geographic market segmentation are evident in all walks of business life. So, in this case, your target customers are those who want to maintain a healthy lifestyle but don’t find time to prepare healthy meals. Geographic segmentation divides the market on the basis of geography. Behavioral segmentation tends to overlap a great deal with psychographic segmentation. True Temper is a company that produces snow shoveling equipment. KFC in India concentrates on veg products in south India and on chicken products in North India. ZIP code; City; Country; Radius around a certain location; Climate; Urban or rural; We can understand it by taking an example if any company of luxury car wants to sell the car and the company decided to establish its plant in the local area where the condition of the road is not good .and people don’t spend their money on a luxury item then it would … Demographic segmentation factors (and examples) Some demographic information is more important than others. Age and Life Cycle Segmentation. Read More. Hilton’s geographic segmentation strategy mainly focuses on building hotels on locations popular with the target customer segment. Market Segmentation Process Let’s say you own a swimsuit company. Real-life situations provide a vivid picture that helps us understand how impactful these strategies are on our ROI and revenues: Medicare service providers focus heavily on Florida, where there’s a concentrated baby boomer … Psychographic segmentation. Good experiences = customer satisfaction, better reviews, loyalty, and free PR! For example, a shoe for a consumer who seeks social status and has an affinity for gold and other glitzy colors. Geographic segmentation looks only at the physical location of a prospect, whereas demographic segmentation looks at specific traits. Demographic Segmentation Variables . Examples of Geographic Segmentation. It customizes its menu that varies from country to country. Typically we think that airlines will segment their customers by class of seating, such as economy class, business class and first class. A list of market segmentation examples by type. For example, many famous fashion designers have different collections to target other age groups. Season and Climate (winter, summer, spring). The fast-food chain divides its target markets into segments by country, … Geographic Segmentation – based on country, state, or city of residence. McDonald is an example of geographic segmentation. You can tell a lot about people by where they live or at least a lot about what they’re most likely to buy. One such example for this type of segmentation would be that of a vehicle dealer. It enables you to target your marketing actions based on where your visitors are or on weather conditions. The psychographics of your customer is that he has a busy lifestyle and have the purchasing power to spend money. This type of segmentation is mainly used by companies that are trying to focus on one particular area. In the article on geographic segmentation, i have explained how people who are located in non … Geographic segmentation is a common strategy when you serve customers in a particular area, or when your broad … Overall, geographic segmentation is undoubtedly one of the most effective forms of market segmentation for any brand looking to go global. Geographic Segmentation. For example in London, Hilton hotels are found in popular business and travel locations … Learn where your target customers live, and tailor your marketing efforts to account for their local values, whether they live in an urban or rural area, their climate-specific needs and behaviors, and other traits. There are several ways that a market can be geographically segmented. Where people call home can drastically change how they respond to interactions with your company. Geographic Segmentation Examples. Characteristics And Characteristics Of Vals 1629 Words | 7 Pages. For example, Ice cream company and blanket marketing company. Here’s an example. Psychographic Segmentation examples in real-life marketing . Acquisition, engagement, and retention are all important factors to keep in mind when analyzing … Examples of such traits are social status, daily activities, food habits, and opinions of certain subjects. 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