The E.ON team is committed to being a force for good in the energy sector. Based out of Berlin, Alexandra heads the international communication team of the SER Group, Europe’s leading ECM vendor. Digitization will be a multiyear journey. A vision statement is like a photograph of your future business, which gives your business shape and direction. This is precisely why so many companies digitize their business with a more of “hands-on” approach—they start by experimenting with specific initiatives and try to go from there. But this can also be problematic, says Phil Fersht, founder and CEO—HFS Research. LVA - Digitization and Digital Projects Policy Statement September 2008 and systems for access that address the varied interests and needs of our user population. Executives must push through and leverage their learnings to create real change. The imperative for heavy-industry players right now is to get those journeys under way. Advertiser Media Kit We bring passion, purpose, knowledge and innovation to our work, every single day. There is already a separate, active Accenture Careers account with the same email address as your LinkedIn account email address. This all requires a shift in boardroom thinking and corporate culture. You will need a digital workspace that can bring all your data together and make it available according to context. So, make sure that once you have clarity, and once the first experiments are set up, real change is being made. But I believe that leadership and management are equally important. That starts at the top. With the right tools, workers will be more engaged and more eager to collaborate on the next big idea with colleagues near and far. But it’s people who make that journey from here to there happen. Our Vision. If you were to take a photo of you… Join us as a subscriber. Not only can a digital workspace free employees from the shackles of the office environment, allowing them to work in any location, at any time — it can also drive innovation. At the same time, Switzerland as a digital investment location offers excellent investment conditions for foreign companies. In our internal revision of our mission statement in recent months, we have formulated this aspiration in a vision and a mission. Monthly Editorial Calendar Because yes, we’re now at a point where we can see what seems to work, and what does not. Can you recommend some specific steps, too? Digital workspaces must be agile and able to adapt to the changing technology landscape while allowing knowledge to flow throughout the entire organization. So, a good vision statement for your digital marketing activities can help: Show how digital marketing or Ebusiness can transform your organisation in the future if you innovate and invest Show where you need to focus your efforts - is it customer experience and service to build loyalty or are you also looking to expand your reach into new markets? How Do We Measure the Value of the Digital Workplace? Process digitization means moving away from paper and toward online, real-time sharing of information to ensure transparency and collaboration, timely progress and risk assessment, quality control, and, eventually, better and more reliable outcomes. They should be clear on what experiments and efforts require prioritization, and what results constitute success. So, in the “experimentation” phase, digitization is often very use-case driven. By breaking down organizational silos and opening up the business infrastructure, a digital workspace brings all employees into the same innovation ecosystem and thereby fosters knowledge-sharing, empowers users and improves the efficiency of work processes. Modern production systems are no longer based purely on mechatronic solutions; instead they employ a combination of electronic components and state-of-the-art IT. Opportunity Statement. It is different from a mission statement, which describes the purpose of an organization and more about the “how” of a business. Below is an edited transcript of his remarks. Among other things, you will need to determine exactly how employees currently work and then identify tools that could be used to digitize those processes. “Exploring”, which is about turning the learnings from the “tinkering” phase into plans for company-wide change, and “disruption”, where these plans are executed to change the business. But as much as digitization is an opportunity for utilities, it is a threat as well. It is the driving force for new services and products that are changing the business models of exporting SMEs. You can then update your LinkedIn sign-in connection through the Edit Profile section. A phased approach makes managing a digital workspace rollout easier, both technologically and culturally. Here, things are still exciting. How can you take the insights you have, and turn them into some strategy? Phil Fersht: I think it’s still a mixed picture. Privacy Policy. Phil Fersht is the founder and Chief Executive Officer at industry analyst and research firm HFS Research. For starters, digitization is creating a digital (bits and bytes) version of analog/physical things such as paper documents, microfilm images, photographs, sounds and more. If you don’t, workers may end up engaging in shadow IT schemes, where they use their favorite applications on their preferred devices anyway, in defiance of corporate rules about what they should or shouldn’t be doing. This will navigate you to Accenture.com Sign In page. Choose a platform that addresses your most pressing business needs first, and move on from there. In a forward-looking enterprise environment, employees will be more engaged, productive and mobile — able to easily access information and collaborate with colleagues and external partners no matter where they are or what time of day it is. Central to any digital workspace strategy is an agreed-upon vision for what the digital workspace will look like and how it will function. They get stuck in the first or second phase, and never go beyond these. If you can do that, then putting the other building blocks in place will become so much easier. Research reports show “how companies have yet to turn early insights into strategies, and how hard it is to scale digital experiments,” he adds. Read more. When you’re developing your vision of the digital workplace, it’s very important to get all stakeholders involved. More from Phil can be found at HFS Research, the “Horses for Sources” blog or at his LinkedIn site.]. Google for India is always a really special time, and I only wish I could be there in person. • Create digital collections that enhance user understanding of the value of the record, its authenticity, archival context, and historical significance. The long-term vision for CRVS digitisation sets out a desired future state for CRVS that can specifically be achieved through the use of digital technologies. Get Buy-in From Top Management. ... Further information can be found in our data privacy statement. Everyone is talking about digitization. Article Submission Guidelines A vision statement provides the direction and describes what the founder wants the organization to achieve in the future; it’s more about the “what” of a business. Read more. The four stages are “experimentation”, “tinkering”, “exploring”, and “disruption”—and businesses should go through all four. Simply put, you must identify your key goals — be they increased productivity, better collaboration or enhanced innovation. A veteran industry analyst, writer and thought leader, Phil regularly thinks, speaks, and writes on topics such as emerging technologies, automation and AI, digital business services, and the transformation of enterprise operations to drive customer impact and competitive advantage. Try to work out several most promising use cases and conduct feasibility studies to determine whether the proposed technical scenarios can be executed. Nonetheless, there is still literally way to go taking digitization from vision to practice. But it can be done, and it must be a priority. Digital tech is really just a means to get your business from A to B. Then what are managers doing? Paint the “big picture”, and then make sure that real change is being made. Related Article: Poor Digital Skills Hinder Digital Workplace Progress. We also have a Reader Advisory Board. For any change to take place in an organization whether digital-related or not, you need the support of top management from the CEO, CIO or VP. alexandra lilienthal, digital workplace, digital workplace platform, enterprise collaboration, productivity, workplace culture, View All Events Add Your Event Events RSS. Our editorial team produces 150+ authoritative articles per month for our 3 million+ community members. A Vision for Kelvin Smith Library’s Digitization Program Alabama Department of Archives and History, Statement of Recommitment Center for Primary Research and Training, UCLA Library Special Collections Because that is the foundation of our sustainable business strategy. I’ll insult oh-so-many executives with this, but I really believe that when it comes to digital, then there isn’t so much a shortage of strategy as there is a shortage of vision and clarity—and that’s what’s holding us back. Simply put, you must identify your key goals — be they increased productivity, better collaboration or enhanced innovation. Digitalization is when you use digital technologies to change a business model and provide new revenue and value-producing opportunities. Companies pick one or more uses cases, “experiment”—let’s say around leveraging Robotics Process Automation in the back-office—and test. The first step in defining that vision is to decide what you want to accomplish by deploying digital technologies. Employees also need to feel supported and truly connected via the digital workspace, wherever they are in the world. Digitalizing your organization can give you a competitive advantage by doing things better, faster, and cheaper than your competition. Well, in general, create the vision first. The first step in defining that vision is to decide what you want to accomplish by deploying digital technologies. You may find that you need to address individuals’ special requirements with custom tools or add-ons. If you don’t know what your vision is, then how can you decide which of your experiments are working? In fact, most companies seem to struggle with getting it right,” notes Fersht. That’s a huge issue. The result is the representation of an object, image, sound, document or signal by generating a series of numbers that describe a discrete set of points or samples. Do not contemplate building a digital workspace from the bottom up. This will inevitably boost the bottom line through cost savings and increased productivity while supporting previously unattainable levels of business flexibility. That type of engagement will enable enterprises to gain a competitive edge in the digital economy. Accenture's blog explains how to reimagine your next-generation manufacturing with digital and sustainable operations after COVID-19. If this is a leadership issue: What should executives do? In addition to her content and process management knowledge, she has also worked in online marketing for many years now. So, what can executives do? You must also review your organization’s current IT infrastructure and figure out which components and functionalities are crucial to your business and your employees. Tags Making the most from digital is tricky: An Accenture survey of 900 large companies found that that only 13 percent of them were achieving both higher efficiency and business growth from their digital investments. Read more. That usually doesn’t work, and so frustration ensues. They start “tinkering”, that is they try to copy what they’ve done and paste it elsewhere. With so many digital possibilities, it’s critical to invest in the right ones. The other is to bring in fresh perspectives and best-practices by hiring “right-brain”, entrepreneurial people. In the meeting itself, the goal is the write a simple customer service vision statement that meets these three criteria: It’s simple and easily understood. Fersht and his team of industry analysts created a framework that both describes “real-world” digitization efforts and serves as a roadmap for executives trying to master the digital transformation process. [CMSWire Webinar] The Future of Work is Here: Is Your IT Help Desk Ready? Far-reaching strategies and change are, after all, hard to plan, risky and expensive. There are many reasons for that, some of which have to do with resources, know-how, and other restrictions. DX Summit Conference With our consulting we support you with mastering digitization strategically. For example, if the purpose of the digital workplace is to support seamless, ongoing collaboration, company executives must recognize that it will now be much easier to disseminate data across the enterprise, locally and globally at all levels. Why? And it will fail if you don’t have clarity around: “What’s it for”, “who’s it for”, and so on. One of the advantages of mobile tools is that they can streamline workflows and speed up decision-making. Where do we stand with regards to managing digitization—do best practices exist and are they being used correctly? EASY accelerates, simplifies and optimizes work processes with digital solutions. Digitization is the process of converting information into a digital format, in which the information is organized into bits. Digitization makes information technology highly relevant for all organizations. Aligned with the CRVS Strategic Plan, the long-term vision will be based on high-level needs and will set the direction for the CRVS digitisation project. But some manage to push through, learn from their mistakes and make it to the next two stages. The first name is required and cannot be empty, The last name is required and cannot be empty. Editor’s note: Today at Google for India, Google CEO Sundar Pichai announced a $10 billion Google for India Digitization Fund to help accelerate India’s digital economy. [EIS Webinar] How to Bring a Google-like Search Experience to the Enterprise, [CMSWire Webinar] Conversational Engagement: A Clear Path from IVRs to IVAs, Digital Workplace Experience: Winter 2021. But only when you have listened to everyone’s ideas and considered all of their opinions can you start to formulate a strategy and think about the technologies necessary to achieve the collective vision. That’s a challenge, because during the first two phases, digitization tends to be piecemeal, and the return on the investments made tends to be low and below expectations. Digitization is used in several meanings as said but for us it has two meanings which are closely related with each other. But that’s not the same as saying that we have “best practices” for every digitization scenario—and we’re certainly not at a point where everybody is using those which exist. Accenture's blog shares three secrets to help ensure that Product Lifecycle Management (PLM) on the cloud delivers value for both IT and business. Well, there are several things which we have seen “digital leaders” do, and there are very helpful recommendations about which steps to take out there, too. It is imperative to choose apps that employees want to use, and to let them use the devices of their choice. Press Releases. You can just upgrade what is already there and stay up to date without major effort. Subscribe to Accenture's Industry X.0 magazine Blog, Do Not Sell My Personal Information (for CA). Most companies are digitizing parts of their front office, and parts of their back office. Standards for digitization: There are many best practices recommendations for digitizing materials. Creating Strategic Goals for Digitization as part of your overall Digitization Policy will help you prioritize projects, plan projects with a clear purpose, and create concrete steps for each project based on a larger set of needs, values and goals. Define Your Future Vision. Remember that these guidelines may require adaptation to particular projects, dependent upon source document characteristics such as font size, photographic detail, and physical size. Your Digital Transformation Won't Succeed Without Cultural Change, The Hills and Valleys of a Digital Workplace Road Map, Salesforce's Einstein Automates Workflows, Zoom Gets Cozy With AWS and More Digital Workplace News, Social Media Influencers: Mega, Macro, Micro or Nano, 7 Big Problems with the Internet of Things, 34 Headless CMS That Should Be On Your Radar, 7 Ways Artificial Intelligence Is Reinventing Human Resources, Microsoft, Verizon Partner for Edge, Google Workspace’s New Add-Ons and More News, How Technology Can Help Bridge Generational Divides, The Elements of a Robust Digital Workplace. Companies must ensure that the required methods are in place to learn from experiments, to share those learnings, and to turn them into know-how first and new ways of working second. At Strategy&, we help clients establish a clear, actionable, and quantified perspective on which capabilities they should prioritize to enhance customer intimacy, build innovative products and services, and digitize their processes for greater effectiveness. But then companies move on to the next phase. Poor Digital Skills Hinder Digital Workplace Progress. Don’t get me wrong here, I’m not saying this is easy, I know it isn’t. Related Article: The Hills and Valleys of a Digital Workplace Road Map. Or are there steps companies and executives can take to make digitization easier? The picture is quitedifferent in the other categories. They should be doing both and in an integrated way—but that’s still something only very few winners manage to get right. Of course, no matter how carefully you choose the tools you want to deploy, getting the company up and running in a new digital work environment will require some behavioral changes. 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