In a centralized-content model, a single team (or a very small number of teams) owns the production, management, and publication of content on the intranet. So go ahead, plan that vacation. If there are multiple content silos – consolidate them while … Content Management Best Practices. Use an analytics tool to see what content performs well, and what content underperformsâand make necessary changes due to audience behaviour. To avoid this problem, start smallâfocus e.g. 1 (and this should happen with an agreed-to strategy … What is a Forward Facing Editorial Calendar and Why Does It Matter? The standards have been written by a group consisting of all major browser manufacturers and the big search engines. We now see two distinct areas for best practices in content management, in the Content lifecycle and in the CMS lifecycle (the selection and implementation process for a new CMS). If you want to execute your purpose well and keep control of your content for publishing and inventory purposes, your chosen CMS should consequently provide a logical and tidy overview. Best Practices for Enterprise Content Management Posted on June 24, 2016 by in Best Practices For the same reason we find it hard to dedicate spare time to chores and running errands, so too is it investing time and resources into planning and implementing an ECM solution. 13 Website Design Best Practices For 2020. Web standards are a set of standardized best practices that developers can, and should, use when building websites. This means you should plan and do everything in alignment with the overall strategy of your organisation. But your organisation and team may have too many ideas and too few resources to execute your plan in a meaningful way (this is known as the knowing-doing gap). The discipline of content management—the accumulated theories, best practices, and accepted patterns of the field—transcends any specific system. What content should go where and when should it be published? hg. Building and maintaining a quality-minded culture in your organisation may be a task as daunting as creating and managing great content. Managing content is not done with a blindfold or at random. Also, get your content editors and stakeholders to understand that the web doesnât need more content, it needs better content. Buy Web Content Management: Systems, Features, and Best Practices 1 by Deane Barker (ISBN: 9781491908129) from Amazon's Book Store. Knowing what you are trying to achieve and thereby supporting business goals is fundamental to any editor or content manager. Do you know what kind of content is best suited for your purpose? Content strategy focuses on the planning, creation, delivery, and governance of content. Copyright © Enonic AS. How Core Web Vitals will impact page experience and SEO, Translating technology into business value. The goal of any web content management tool is to ensure users can easily create and publish content, even users without design or coding experience. Publisher: O'Reilly Media. All Rights Reserved. Here are some helpful tips. Different types of content need different intervalsâa financial reporting standards page needs to be updated e.g. Content not only includes the words on the page but also the images and multimedia that are used. You need to have some basic Web Content Management knowledge to understand the information described here. You canât just publish pages and posts and be done with itâremember that everyone can access your published material, potentially years after it was published. As a web editor, having the right digital tools and team is one thing, but the actual day to day management of constantly growing content is quite another. The Web Content Managers Forum is a community of government employees who share ideas, challenges, lessons learned, and best practices in managing the content of government websites. Periodical inventory and analytics enable you to keep control of your content management, and will guard you against chaos and decay. Privacy Policy. Finally, paying attention to trends is the last best practice tip. Potential customers stumbling over outdated content obviously leaves no good first impression. Use this checklist to ensure you have a winning design A couple of functions of content management are to aid personalization and content delivery. It’s like cleaning out the garage on a beautiful spring day. Do you have a regular stream of blog posts in the pipeline? Even better, you can pass the website updating tasks onto others in the office and know the style and message remains consistent. A Website Content Best Practices Guide is your go-to document for making sure your website content continues to give you the best return on your website investment. Having the right CMS doesnât harm either. Donât miss: Top 10 trends in digital experiences ». The medium where your content isâbe it a classical website, a database, or an appâis there for a reason. To make the most of it, however, proper strategizing is necessary at the organizational level. Pages: 352. Create a single content source of truth. Then your organisation's purpose is to sell chemicals. Much of what I’ll refer to here can be narrowed into web content management, which Gartner explains as a process to control content “over one or more online channels through the use of commercial, open-source or hosted management tools based on a core repository”. Read on O'Reilly Online Learning with a 10-day trial … A flexible and neat CMS should not be the only tool up your sleeve. By Deane Barker. This central team is often an internal-communications team or a dedicated intranet-product team. If you can facilitate this mindset to the rest of your organisation, or at least your digital team, your job will become much easier. Identify, Simplify And Simplify Again. Incorporating a Content Management Strategy Into Your Business Plan. This is a question of method, and to help you along the way we have crafted six best practice tips for content management. I'd consider giving it to any client before a replatform project. It will keep the content fresh and relevant, strengthen your SEO, and keep your digital presence uncluttered. Telerik. The bottom line is: assess your needs for content management and acquire the right tools for the job. 5 Best Practices for Your Website Content Strategy By Katie Mars and Tonya Thompson Winning the lottery, finding out if your baby is going to be a boy or a girl, tripping down the stairs —a lot can happen in 10 seconds. 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